Persona is an athlete support network focused on representation, mental health, and stewardship.
Founded by former professional cyclist Kevin Barrett Kane, Persona seeks to steward athletes on the fringes towards meaningful, impactful, and generally healthier athletic careers in and out of sport.
Athlete Representation
Sponsorship. Contract Negotiations. PR.
Representation services start at $1000/month
Many athletes spend an inordinate amount of time worrying about where their next paycheck, gear drop, or support team will come from. This situation is not conducive to successful competition for many reasons. Through athlete representation, Persona places negotiating into the hands of the professionals, allowing professional athletes to focus their time on the important aspects of their job: their fitness, their mental preparedness, and their happiness.
Athlete Mental Health
Consultation. Coaching. Preparedness.
Mental Health services are provided on a case-by-case basis and fees are dependent on third party support and fees, which may be partially or fully covered by insurance.
Mental health is arguably the most important aspect to successfulness as an athlete. Having support in your corner for whatever life and racing throws at you is essential to preparedness for your next event, work out, or journey. We coordinate with individual therapists, psychologists, and other mental health professionals to provide the scaffold necessary for your well being.
Athlete Stewardship
Best Practices. Advice. Race Prep.
Stewardship services start at $1000/month
The athlete today is expected to be many things beyond a sporting individual. From social media to real media, nutrition and sleep to gear maintenance, it’s difficult to focus on the actual act of athletics. But for many, race day is where everything comes together, and there are numerous logistics to consider there too. We help athletes to navigate the unique challenges to scheduling, training, and strategizing for their discipline and their events.