Persona is an event management and support service established on years of experience at some of the biggest endurance races in the world.
Founded by former professional cyclist Kevin Barrett Kane, Persona offers meaningful event consultation and management services to a wide variety of events. Based on experience building and managing some of the biggest endurance races in the world, we provide services ranging from registration and administration to volunteer management and course build.
Event Audit
Unadulterated advice. Honest answers. Results.
Prices start at $10,000
As a race promoter, you’re spinning all the plates. We get it. You don’t necessarily have time to see the forest for the trees. That’s where Persona comes in. In a series of comprehensive meetings and on-site analysis sessions, our team will evaluate your event for it’s strengths and weaknesses, presented in a comprehensive strategy document outlining findings and suggestions for how to grow or build your event in a sustainable manner.
Event Services
Permits. Courses. Athletes. Volunteers.
Off-site services start at $2,000
On-site services start at $5,000 per staff + lodging & travel
Our unique experience on the ground at events like Breck Epic, TransRockies, US National Championships, and the G.O.A.T. of endurance events—the Single Speed Cyclocross World Championships—is the foundation of our event services platform. Offering everything from course build and permitting to on-the-ground athlete and volunteer management and everything in between, we bring decades of cumulative experience to your event as eager to help you strategize your event war room setup as we are to help move hard fence.
Event Stewardship
Best practices. Advice. Consultation.
Consulting rates start at $100/hr
Your event has an impact. On your community. On the environment. On your brand. We know intimately how important this trifecta is. With Persona, you can rest easier at night with advice and best practices gleaned from decades of experience on both sides of the tape.